Uniqueness principle: Each problem is unique and may require a unique solution.
Purposes principle: Focusing on and expanding a purpose strips away non-essential aspects of a problem.
Solution-after-next principle: Having a target solution in the future gives direction to near-term solutions and infuses them with larger purposes.
Systems principle: Having a clear framework of what elements comprise a solution ensures its workability.
Limited information collection principle: Excessive data gathering may create an expert in the problem area, but knowing too much about it will prevent the discovery of excellent alternatives.
People design principle: Those who will carry out the solution should be intimately and continuously involved in its development.
Betterment timeline principle: The only way to preserve the vitality of a solution is to build in and then monitor a programme of continual change.
— The Week
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